Inside Influence Report = What’s Your Best Motivator?
By drandrewcolyer | March 19, 2008
Here’s a great article from Robert Cialdini’s recent newsletter:
We’ve all heard the saying that “A journey of a thousand miles begins with a single step.” Such a message can be inspiring for those about to embark on a long and difficult path. But somewhere between their first step and their last, the original inspiration can seem as distant as the finish line, and their motivation to carry on can wane. How can we most effectively encourage people in this situation to continue marching toward their goal without taking a permanent detour?
According to recent research conducted by behavioral scientists Minjung Koo and Ayelet Fishbach (2008), the answer depends on a person’s current level of commitment toward that goal. The researchers argued that when people’s level of commitment to a goal is relatively weak, it is best to point out to them how much progress they have already made toward that goal. In contrast, when people’s level of commitment to a goal is relatively strong, it is best to point out to them how much remains to be done to accomplish the goal.
For the rest of the article, click on the link below:
Thank you.
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Topics: Success, Motivation, & Manifestation |
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